Hi, I’m Liza — a product designer passionate about creating digital products since 2020
Hi, I’m Liza — a product designer passionate about creating digital products since 2020.
Before transitioning into product design, I managed teams as a project manager, launched large-scale media products as a creative producer, and worked as an SAP consultant in procurement ERP systems.
These experiences allowed me to explore a variety of domains and roles, but ultimately, I found my true passion in design.
For me, design is a way to explore the essence of things, understand the world more deeply, and create products that both evoke emotions and help people accomplish their goals clearly and efficiently. I’m especially inspired by the works of Don Norman, Johannes Itten, Paul Rand, Josef Müller-Brockmann, and Artem Dashinsky.
I also run my own channel for designers, where I share insights, thoughts, and practical knowledge from my experience.
I hold a Bachelor’s degree in Innovatics and Engineering Management from Bauman Moscow State Technical University, as well as a Master’s degree in Transmedia Production, Communications, Media, and Design from the Higher School of Economics.
I have mentored designers at different levels, and I genuinely enjoy supporting others in their growth. I see myself continuing in this direction — acting as a coach and potentially teaching design.
In my free time, I play table tennis and participate in amateur competitions, and I also enjoy skiing. Recently, I’ve developed a passion for comedy — I’m currently writing my first stand-up monologue and planning to perform at an open mic.
© Elizaveta Svishcheva. 2020 — 2026